Peak Season (Black Friday) Logistics Readiness Program

• [SITUATION]:
I was assigned to prepare the logistics operational capacities for the Peak Season (Black Friday). The challenge involved ensuring that transportation, warehouse, and systems would be ready to handle extraordinary volumes, while avoiding the recurrent bottlenecks and risks identified in previous years.

• [TASK]:
My main responsibility was to coordinate cross-functional teams and secure full alignment across all stakeholders to guarantee operational readiness. This included expanding capacity, resolving system bottlenecks, and building resilience against risks.

• [ACTION]:
➢ I initiated the process with a post-mortem analysis of the previous Black Friday, mapping systemic and operational risks and translating them into workstreams with a structured timeline.
➢ Partnered with Procurement to secure logistics providers for Mobile and Home Appliance categories, balancing cost and coverage.
➢ Negotiated with 3PLs for warehouse workforce and equipment sizing.
➢ Coordinated with Tax leadership to anticipate W2W inventory counts, minimizing disruption during peak demand.
➢ Led weekly steering meetings to monitor progress, aligning action plans such as early picking/packing of fast-moving SKUs.
➢ Oversaw system improvements, including the rollout of the new application for automated CT-e issuance and simplification of invoice generation to reduce lead time.

• [RESULTS]:
The operation was executed successfully, with the backlog fully managed within year-end deadlines. The program was recognized internally and awarded 'Best Project of the Year' for its impact and flawless execution.